Top 10 Car Rental Companies in Reykjavik
Renting a car in Reykjavik is a great way of getting around the capital and Iceland in general. Choosing the right car rental is important, so we've made a list of the best ones in the country.
Reykjavik, the capital of Iceland, serves as a starting point for many travelers eager to explore the island's astonishing landscapes. A great way to explore everything Iceland has to offer is by car so that you can navigate between attractions at your own pace and create a route for your dream journey.
Choosing the right car rental in Reykjavik is a crucial step when planning your trip. Are you planning on taking on the Icelandic wilderness by renting a four-wheel drive, or maybe you just need something to get you to and from your accommodation in Reykjavik? Are you thinking about renting a campervan to take your accommodation with you?
In this guide, we're going to provide you with advice on selecting the car rental that best suits your travel needs. We will discuss various factors to consider when renting a car in Reykjavik, such as the types of vehicles available and their suitability for different driving conditions.
All of the car rentals below are integrated into the largest car rental marketplace in Iceland, so you're guaranteed to find the best deal on the type of car you're looking for. Now buckle up, and let's get started!
- Get the Best Advice for Renting a Car in Iceland
- Learn all about Driving in Iceland: The Ultimate Guide to Road Trip
Top 10 Car Rentals in Reykjavik
There are many factors at play when it comes to finding the best car rentals, including price and the quality of cars. While we can recommend all of the following car rentals, make sure to find the one that best suits what you're looking for.
Go Car Rental
Go Car Rental, established in 2011 by two local friends and enthusiasts, offers a range of car rental services aimed at travelers exploring Iceland. Go offers a wide range of vehicles, from small economy cars to 4x4 SUVs and passenger vans. They also provide free pickup from anywhere in Reykjavik, as well as drop-offs at Keflavik International Airport.
The company is dedicated to going green, only purchasing cars with low CO2 emissions to minimize their carbon footprint. They aim towards only having electric vehicles in their fleet by the year 2030, which will do wonders for carbon emissions as Iceland produces some of the greenest electricity in the world.
Rás Car Rental
Rás Car Rental was founded in 1985, known for its low prices, excellent personal service, and reliable vehicles. They offer a variety of modern vehicles, ranging from small economic passenger cars to larger, more comfortable 4x4 SUVs and jeeps.
While most of the rental cars are delivered at Keflavik International Airport, Rás also operates in Reykjavik. The established reputation of Rás, along with friendly service and excellent vehicle options, make the company a good choice for renting a car in Reykjavik.
A Car Rental
A Car Rental offers a personalized and convenient rental service. Despite being a relatively new and upcoming car rental, the staff has many years of experience in the car hire business to draw from when giving their customers advice about driving in Iceland.
With rental cars in all sizes and shapes, A Car Rental only uses new or very recent models in their fleet, making the company a fine choice if you need to hire a car in Reykjavik. As an added benefit, they offer to bring the car to your hotel and pick it up again when you have finished the car hire.
Fara Car Rental
"Fara" is the Icelandic word for "go," which makes sense considering that most people tend to go somewhere after renting a car. This family-owned car rental company was established in 2016 and has already received awards for excellence.
Fara Car Rental provides high-quality recent model SUVs and other vehicles to fit the needs of its customers. With a friendly and knowledgeable staff providing service and advice, as well as a strong nationwide network of partners, Fara is a great choice for anyone looking to hire a car in Reykjavik.
Firefly
Firefly is a global car rental brand that has been operating in Iceland since early 2015. They take great pride in giving off a "cheap car rental vibe," making them a great option if you want to rent a car in Reykjavik while showing mercy to your wallet.
With a wide range of cars to choose from, including some reliable older models, going with Firefly is a great way of getting around Iceland. They offer everything from smaller cans to SUVs and vans, so you should be able to find a car that fits your needs.
Ring Car Rental
Ring is a car rental founded by two brothers who currently run the agency. The company aims to give customers the best possible experience possible when it comes to rental cars with friendly and personal service. They also offer a shuttle service pick-up and drop-off at Keflavik Airport which is often a very welcome service.
While they don't claim to be the one car rental to rule them all (sorry, we couldn't resist), Ring guarantees the best service possible by always being reachable, so if you ever have any trouble, don't hesitate to ring them up.
Luxe Rental
Luxe Rental is a family-owned car rental founded in 2021. They strive to exceed customer expectations with top-notch service and an evergrowing fleet of luxury vehicles, ranging from smaller cars and jeeps to larger vans.
Renting a luxury car is a great option for anyone who wants to get around Iceland in style and comfort, and Luxe Rental is a fantastic choice when it comes to finding a diverse range of stylish vehicle choices.
Hertz
As one of the world's largest car rental companies, Hertz needs no introduction. Hertz Iceland has been awarded as the leading international car rental company in Iceland multiple times, and with 13 car rental locations throughout Iceland, it can certainly be called an established car rental.
Hertz offers an extensive range of vehicles, with options for budget cars, jeeps, vans, luxury cars, and green options. Prices are calculated daily - the longer the booking duration, the cheaper the price. If you're looking for an established car rental with a lot of local experience, Hertz might be the right choice for you.
Enterprise Rent-A-Car
Enterprise Rent-A-Car is another established international brand that has been growing across the globe since 1957, with more than 1.5 million cars in service today. Enterprise can be found in over 100 countries with over 9,500 locations, including Iceland.
In Iceland, Enterprise operates in key locations in Reykjavik, providing convenient options for travelers arriving in the capital. They have a wide variety of rental options, including smaller cars, SUVs, and vans, ranging from budget to luxury.
Avis
Avis Car Rental is another international brand, dating back to 1946 and today operating in over 165 countries. Their slogan of "We try harder" emphasizes their commitment to their customers all over the globe.
In Iceland, Avis operates in several locations, including Reykjavik, making it easy to receive a hired car at one location and return it at another. They provide a range of vehicles to suit different needs, including passenger cars, 4x4 cars, and electric vehicles.
And those are the top 10 car rental companies in Reykjavik. Have you rented a car in Reykjavik? What was your experience? Let us know in the comments below!
Other interesting articles
Best Restaurants in East Iceland
Discover the best restaurants to visit along the winding fjords of East Iceland. Enjoy great casual meals and fine dining experiences among the beautiful landscapes and charming towns of the Iceland...Read moreBest Winter Activities in Iceland
When is the winter season in Iceland? What are the best things to do in winter in Iceland? What winter activities can you join? What are the best winter tours in Iceland? Read this to find all the...Read more
Driving in Iceland in October: Everything You Need to Know
October in Iceland can be a wonderful time to visit, but it is important to be prepared for the unique challenges and opportunities that this month brings when it comes to driving. With its stunnin...Read more
Download Iceland’s biggest travel marketplace to your phone to manage your entire trip in one place
Scan this QR code with your phone camera and press the link that appears to add Iceland’s biggest travel marketplace into your pocket. Enter your phone number or email address to receive an SMS or email with the download link.
